Book Alert / Selling the Race
Selling the Race -- Culture, Community, and Black Chicago, 1940-1955 by Adam Green, Chicago UPress '06, $35, 280 pages, ISBN #0-226-30641-0. Index, source notes, no bibliography, b&w images sprinkled through text.
Fifteen years ago, Nicholas Lemann's book The Promised Land chronicled the "great migration" of African-Americans north from rural Mississippi and environs to urban Chicago. After the tragedy of Southern slavery and the disappointment of Reconstruction, resettlement to a new place carried with it the hope for a better life.
But, as NYU historian Adam Green tells us the Chicago community at large had other concerns: "Could (blacks) master the time-clock of the routinized workday? Could they retain familial coherence? Were they capable of educational achievement? Could they improve their surrounding environment?" In short, could they successfully adapt to a reasonably prosperous urban setting?
As Green describes, Chicago blacks during the era of World War II and its aftermath "did more than survive the twentieth-century city: they initiated and appropriated its core conventions, thereby revising their terms of engagement with American society." Their essential task, as the book's title suggests, was to communicate and market their blackness to a majoritarian white society largely ignorant of the race. How well they would do this would help presage race relations in the second half of the 20th century.
Among the individuals and institutions that stride through Green's narrative are Mahalia Jackson, The Chicago Defender, Gwendolyn Brooks, Lena Horne, Muddy Waters, and the American Negro Exposition.